Q: Where did you come up with the name WatchDog Planning?

A: A watchdog is commonly thought of as a protector, guardian and trusted companion. This is how we view our commitment to and relationship with our clients. We will always be looking out for you.

Q: Is there a minimum fee for consultation?

A: The initial consultation is around 30 minutes and at no cost to you. If you decide to engage us for an initial financial plan, the minimum charge is $600.

Q: What are the areas of expertise of your staff?

A: Although our firm specializes in addressing the needs of women, we have experience working with men, women, families and small businesses. Areas of expertise include investment management, maximizing tax savings through account location, budget and debt analysis, risk assessment, college planning, account titling and beneficiary review, insurance planning and establishment of retirement plans for small businesses.

Q: Where are you located?

A: Our home office is in Cherry Hill NJ, servicing South Jersey and the suburbs of Philadelphia, PA.

Q: Can I work with you if I don’t live in New Jersey or Pennsylvania?

A: Yes, we can work with any U.S. citizen within the United States. Most of our financial planning is done virtually(on-line).

Q: What is the advantage of having a virtual planner?

A: With a virtual financial planner, you don’t have to trek to an office to get professional advice, so you can work with us in the comfort of your own home. It saves you time and money on travel. It also saves our firm significant overhead costs so we can offer the highest quality financial advice at affordable rates.

Q: Do you act as a fiduciary when giving advice?

A: WatchDog Planning is a registered investment advisor that follows a fiduciary standard when working with clients. As a fiduciary, we are fee-only which means you pay us for our advice and it is always given in YOUR best interest. We don’t sell any products or make commissions based on advice given to you. Unlike many broker/dealers, we do NOT follow a suitability standard where the investment products you buy must be suitable for you, regardless of how much you pay for them.

Q: What is the difference between a financial planner and a financial advisor?

A: These two titles are essentially the same thing. However, the term ‘financial advisor’ is used interchangeably in the public regardless of the standard being followed (fiduciary vs. suitability). We believe Financial Planner is more transparent and suitable for the breadth of our services.